It’s been almost THREE years since iFart stunk up the iTunes Appstore. On December 12, 2008, iFart exploded on the scene and the world has not been the same. I was perhaps the first app creator to go public with statistics related to sales and rank shortly after the app came out. IFart has now become a part of pop culture and iPhone history, even worthy of it’s own Wikipedia page.Ĭelebrities such as Helena Bonham Carter, Colin Firth, Lance Armstrong, Jon Stewart, Demi Moore, David Duchovny, Robin Williams, Kathie-Lee Gifford and Bill Maher have all publicly mentioned iFart. Now one of Hollywood’s biggest stars has claimed iFart as one of his favorite apps. In the December 2011 edition of Rolling Stone Magazine, George shares many things about his life. But one paragraph is particularly relevant. “ think it’s one of the funniest things in the history of mankind. Well, the purpose of this entry is to illustrate how a celebrity mention of an application can affect sales. The December 2011 issue of Rolling Stone featuring “the Sexiest Man Alive” (whatever) Since I have blogged about sales and rank in the past, this seemed to be an opportunity to pull back the curtain and reveal what happened when George confessed his love for farts.įor those not familiar with iFart, you can read more about the app at the official site. Supported file types: jpg, png, bmp, gif, jpeg.
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IFart has sold hundreds of thousands of units to date. This free online Ascii Art creator allows you to convert images to color or monochrome Ascii Art. However, sales have tapered off over the past six months. It has found a fairly stable ranking in the appstore during this time, usually coming in between #175-#225 in the iPhone Entertainment category (US store). The interesting thing to me is that people seek out iFart by name. I don’t do ANY advertising or marketing for the app. So that’s the only explanation for sales of 60 – 100 units each day. It happens like clockwork, with weekend sales being higher than the rest of the week. I have a Google Alert set up for “ifart”, and it isn’t surprising to see it mentioned on a blog or in a media source every few weeks. But it’s the big score that I am looking for. The afternoon of November 9th I received an alert that made me smile. The news of Clooney’s interview with Rolling Stone and his love of farts become headline fodder around the world. Hundreds of media outlets and blogs picked up on tales of his exploits.
A Google News search for “ George Clooney ifart” reveals story after story reporting and repeating the news. The day before the story broke iFart sold 67 units and was #200 in the Entertainment category of the appstore.
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